Sean Ellis On Growth Hacking
Sean Ellis founded the term "growth hacking" while being a growth marketer at Dropbox, and is one of the global experts on this data driven marketing technique. In fact, Dropbox continues to be one of the seminal examples around growth hacking. Join me for this in-depth discussion with Sean about this key marketing skill. Also, there are several key resources that I include at the end of the video including a growth simulator that anyone can use.
A few highlights
0-5:30 intro
14:30-21:00 FB and Uber
21:00-28:40 Dropbox
37:20-39:20 A big mistake entrepreneurs make (P/M fit)
https://www.youtube.com/watch?v=qWxnv6bI8C0