The Harsh Reality
Most product teams I meet are stuck here:
- Decisions are made elsewhere. The team just follows orders.
- Vision is absent. If it exists, it changes every quarter.
- Strategy is a buzzword. Nobody can explain the game they’re playing.
- Roadmaps are feature lists. Success is measured in deadlines, not outcomes.
- Customers are invisible. Business tells you what to do because they “know it all.”
- Value is random. Teams launch features and hope something sticks.
Three Moves That Change Everything
1. Pick the one goal that matters most.
Teams drown in competing priorities. The trap is chasing them all. You need to identify the one thing that moves the business forward.
lembrei da Elena Verna aqui, https://www.elenaverna.com/p/how-to-sequence-your-growth-squads
2. Cut before you prioritize.
… if your backlog looks like Santa’s list, you’re already lost. Before you prioritize, cut. Archive, delete, or trash everything that doesn’t serve the goal you chose.
Create a shield to protect you from noise.
3. Prove impact, not output.
Ask yourself: how much of what you shipped in the last 6 months created real change? Did it improve retention, acquisition, or satisfaction? Most teams find the answer is close to zero.
Why This Matters
Here’s the simple truth: backlog managers are replaceable. Value creators are not.